About

Why we exist.

De novo Digital is passionate about creating digital experiences that meet customer needs in new and unexpected ways. We do this by re-imagining traditional products and services in a ways that disrupt existing business, product and service models.

What we do.

  • App Development. De novo Digital creates, markets and sells retail and commercial smartphone, tablet and computer applications.
  • Consulting Services. De novo Digital partners with businesses to develop digital product and service strategies and solutions.

Our Founder - Dave McCalley

Dave began working in the digital space in 1994. From 1999 to 2011 he was the Head of eBusiness at a financial services firm with nearly 2 million clients. He developed and executed B2B and B2C digital strategies for sales, marketing, service and operational functions.

Dave has a variety of interests. His academic career includes an undergraduate degree from the University of Missouri at Columbia with three areas of concentration -  Finance, Communication Arts and Music. He has a masters degree from the University of Kansas in Exercise Physiology and Biomechanics. He was a coach and instructor at Park University where he initiated and helped establish a Sports Medicine degree program.

Dave is passionate about competition. His team’s websites have won countless industry awards for digital innovation and he was nominated for eBusiness Executive of the year in 2002.  As a young man, he was the U.S. National Champion and record holder at 1 mile, 3 mile and 20 kilometer Racewalk events. As a coach, his athletes won over 50 national titles and over 120 All-American honors in track and field on the youth and collegiate levels. He was a member of Ecuador’s coaching staff at the Jr Pan American Games and World University Games. As a musician, he was Principal trumpet in the University of Missouri’s Philharmonic and their Symphonic Band. In 2007, Dave formed a band that won Fortune’s Battle of the Corporate Bands hosted by the Rock and Roll Hall of Fame. Click here to listen to these “corporate suits” play a little R&B.

Dave has a strong faith and believes character does matter. Dave is a cancer survivor. He was diagnosed with stage IV cancer in November of 2007. After aggressive chemotherapy and radiation, Dave is now considered cancer free.